Traditional brokerages charge in ways that are easy to overlook: a commission on each trade, a spread that widens when an order is filled slower than expected (known as slippage), and a recurring Management Expense Ratio (MER) charged by many funds simply for holding your money. None of these appear as a single, obvious number, but together they compound over years.
At the same time, the volume of financial news, analyst opinion, and social commentary has grown faster than any one person can reasonably read. The result is not a lack of information — it is too much of it, arriving without a clear signal of what actually matters to a given portfolio.
Vellermont was built to remove both frictions at once: no trading commissions, and a system that filters raw data down to what is relevant before it ever reaches you.